Since 2020, ‘That girl life’ (In Korean, translated as ‘Living a God Life’) has been a buzzword in Korea, in which people aim for productive and routine-based disciplined life. The Trend ‘Dopamine Detox’, also proves increasing interest in self-caring practices. This lifestyle standard is in-line with people’s tendency to follow the life routine of successful people – starting the day earlier than others and living a productive life, which is the most common trait of successful people. Among these practices, sleeping well is one of the most important factors deciding daytime productivity.

The global sleep tech market is expected to reach US$32bn in 2026F with an increasing number of people suffering from sleep disorders and demand for treatment. According to the *¹U.S. Centers for Disease Control and Prevention, in 2020, 14.5% of adults in the United States had trouble falling asleep most days or every day in the past 30 days. In Korea, according to the *²National Health Insurance Service, people who were officially diagnosed as having a ‘sleep disorder’ have increased from 855k in 2018 to 1.1mn in 2022. When considering people who do not go to hospitals for medical treatment, the number of people suffering from sleep problems would be much higher than the above figures.

Munice Inc.’s *³Nightly helps improve sleep quality and thus maximize daytime energy level by their in-house ‘Layered Monaural Beat’, an auditory beat which does not require headphones and is available in both audible/inaudible mode. It is known to increase delta wave, a brain wave measured during deep sleep stage, by up to 28% in only 5 minutes vs. normal people above age 20s at avg. 10-20 minutes. Nightly generates personalized layered monaural beat based on daytime activities/mood and helps wake up feeling refreshed and light by smoothly adjusting beat before waking up.

Steadily positioned as #1 fitness app in Korea, we believe Munice could be a game changer within the sleep tech market for the following reasons:

• Strong founding team opt to solve global health-tech problem: Munice’s Founder & CEO Shawny Kwon is a 2x startup founder devoted to solving sleep problems. We believe her experience, combined with industry networks, and backed by strategic and healthcare investors including us, Samsung Next and Digital Healthcare Partners, could help solve the next global health-tech problem

• Unique positioning within the app-based sleep tech:Within the app-based sleep tech players which mainly provide generalized, preference-based solutions, Nightly differentiates itself by data-based personalized sleep solution. Having collected c.2mn sleep data through voice recognition, user survey/sleep note, etc., Munice is collaborating with various sleep tracking, and health-tech related players to further sophisticate their sleep solution

(Reference Links)

*¹ U.S. Centers for Disease Control and Prevention

*² National Health Insurance Service

*³ Nightly