Why We Invested in PvX Partners

User acquisition has become one of the most critical yet underserved functions in consumer tech. Costs continue to rise, every dollar of marketing spend carries higher stakes, and competitive pressure forces founders to scale quickly with limited clarity. Yet the capital available to support this growth has not evolved.

When we met the PvX team, the gap in the market was obvious. UA is fundamentally performance-driven, but the financing behind it is not. PvX’s approach finally brings alignment, flexibility, and data discipline to one of the most important levers of consumer growth.

As we evaluated the opportunity, three things solidified our conviction:

1. Clear Product–Market Fit for a Structural Market Gap

It was immediately clear that PvX is solving a real and persistent pain point. Consumer companies consistently underinvest in growth because existing capital options don’t match the volatility of UA. PvX’s cohort-based financing directly addresses this gap, and the rapid uptake demonstrates strong demand and early-stage product–market fit. For us, this signaled a solution that is not only needed, but inevitable.

2. A Data Advantage That Strengthens With Scale

What stood out was not just the financing model, but the intelligence behind it. PvX has built a system where underwriting improves with every cohort and every company they work with. This creates a defensible data moat over time — one that makes the capital smarter, the decisions faster, and the portfolio more efficient. In a market where nuance in performance marketing determines outcomes, this compounding intelligence is a meaningful competitive edge.

3. A Team With Rare Depth in UA and Risk Discipline

Our strongest conviction came from the team. Joe, Ridzki and the leadership group understand UA dynamics at a granular level — how cohorts behave, where risk emerges, and how capital should be deployed around performance. Their ability to combine operator-level insight with disciplined risk management is uncommon in this category. This gives them the judgment needed to scale financing safely while supporting companies through unpredictable market cycles.

PvX is creating a financing model that aligns with how consumer growth actually works — disciplined, data-driven, and performance-linked.

As consumer and gaming companies seek more efficient ways to scale, we believe PvX will become a critical partner in their growth journey.

That’s why we invested.