– Why We Invested in Cinch, Asia’s Largest Device-as-a-Service Platform

Access to consumer electronics in Southeast Asia has long been a challenge. High upfront costs, limited financing options, and rigid ownership models have left millions unable to afford essential devices. Businesses, too, struggle with high CapEx and inefficient IT asset management, making scalability difficult.

When we met the Cinch team, it was clear why they were working on this problem. As technology becomes more essential, affordability barriers continue to widen, leaving consumers and businesses with few viable options. Leasing and subscription models have reshaped access to cars, software, and entertainment—yet electronics remain largely stuck in outdated ownership structures. Cinch is changing that with a Device-as-a-Service (DaaS) solution.

As we spent time evaluating their approach, three things stood out:

1. A Business Model That Strengthens With Scale

Cinch isn’t just solving a problem; they’re building a system that becomes more efficient as it grows. Most companies face increasing costs with scale, Cinch does the opposite. Their partnerships with leading OEMs and ecosystem players allow them to optimize procurement, financing, and asset utilization. Their ability to redeploy and extend the lifecycle of devices creates a circular model where every new user makes the platform more efficient.

2. A Financial Model That Aligns Sustainability With Profitability

Many financing models in this space rely on consumer credit, leading to high-risk, high-default lending. Cinch takes a different approach—leveraging asset-backed financing and embedded device security to manage risk while maintaining strong unit economics. Their model doesn’t just enable access; it creates a path to sustainable growth that benefits both consumers and investors.

3. A Team Built for Execution

Cinch’s leadership understands how to scale efficiently. Mahir Hamid brings deep experience in private equity and asset-heavy businesses, while Binh and Hisham have built risk modeling systems for some of the largest BNPL companies. Their ability to secure key partnerships, optimize financing, and execute with discipline gives them a clear path to market leadership.

Cinch is redefining how people and businesses access technology—making it affordable, flexible, and sustainable.

That’s why we invested. We believe Cinch is positioned to lead the transformation of the technology & device market in Southeast Asia.

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