By Taku Uchimaru
Z Venture Capital (ZVC) has invested in goooods Inc., a B2B platform streamlining wholesale and procurement into a seamless, all-in-one solution.

As the commerce lead at ZVC, I’ve been closely following the e-commerce wholesale platform space for a while now. Globally, we’ve seen major players like Faire in the U.S., valued at $12.5 billion, as well as Ankorstore in Europe and Udaan in India, rise to unicorn and decacorn status.
These companies show that to succeed at a high level in this industry, a startup needs to be multifaceted—able to build multiple products and execute complex strategies with a strong team.

In this light, I met Mr. Kanno, CEO of goooods Inc., which provides an all-in-one B2B commerce platform. From our first conversation, I was really impressed by his ambitious vision and drive to tackle challenging strategies. It made me think, ‘We have to invest and help make this vision a reality.’
As we evaluated goooods further, I had insightful discussions with key team members. I was struck by how clearly everyone understood the company’s strategic direction—they were executing with precision and confidence.

Mr. Kanno and CTO Mr. Matsumoto co-founded a company in 2014, which they sold to LINE in 2017, playing a significant role in growing its advertising business. Many of the same talented people from that team are now pushing boundaries at goooods, which gives me great confidence in their potential.
I’m excited to have the opportunity to support the goooods team through this partnership. At ZVC, we are fully committed to backing goooods in their journey ahead.

goooods Inc.
Company website:
https://about.goooods.com/
Recruitment page:
https://herp.careers/v1/goooods